A Guide to Buying Camera Gear Online

Buying Cameras in Japanese Shops
Buying Cameras in Singapore (street prices..)
Avoiding Pitfalls when Buying Equipment

There are four main sources for buying camera and photo equipment online:

First Steps

The first step is so obvious that you will probably omit it. Do your homework!

Start out by envisioning what you really need (film) and want (everything else). Now make a written list. For example, I would like to get more lenses for my Nikons. Should I get AF, AIS, AI, or non-AI lenses? Nikkors only, or high quality third party? Faster or slower f/ratios? Super-range zoom, multiple zooms, or single focal length lenses? Which lenses should I buy first?

You may even decide to be inconsistent when you have a good reason to do so. For example, I decided to buy Nikkors when the price difference was only $100 more than a used third party lens. So for the really wide (21mm vivitar) and long (500mm mirror) lenses, I opted for third party lenses. I have gone for faster wide angle lenses, but slower telephotos and zooms. With this listing of my reasoning in hand, I can make cooler headed decisions and know why I should wait for the desired items on my list.

Do the same for your darkroom and film needs, your fantasy medium format or view camera setup, and that decent tripod you keep meaning to buy. Rank the items by your own priorities, but consider their overall impact on your photography. For example, I suddenly realized that I really did need a faster normal lens than my two-stops slower macro normal lens to do available light photography. Until I did this review, I didn't realize how much I was missing. So now I have two normal lenses, one for macrophotography and the other for available light work. Now that I am shooting a lot more night photographs, I suddenly need a better CDS light meter. Be alert to such side effects too, and factor them into your updated listings.

Take into account how much you have to spend. Using your prioritized listing, and ballpark cost ranges, list out what you can probably afford to buy in the next six months and again over twelve months. These listings aren't iron-clad. Chances are you will make many changes in your priorities over the next year, depending on what bargains you run into. For example, I found a Bronica S2 camera with extra 200mm lens for only $250 and a 4x5 monorail view camera for under $150. Both purchases have altered my priorities radically, and new listings had to be drawn up accordingly. But I continue to peruse listing of nikon lenses in the hopes of finding bargains to fill out my wish-list. On the other hand, I have gotten all the tripods and strobes I need for now, and that 500mm f/8 lens I always wanted too. So your wish list will be a dynamic listing, reflecting your latest purchases and changing directions as a photographer.

Now prioritize and cluster your items. If you decide to get a used 4x5 view camera, you will need to consider buying the related items you will need to make it work sooner rather than later. That is what I mean by considering clusters of items. For example, I am working towards a darkroom setup, but use the one at school for now. So a darkroom item has to be very cheap for me to buy it now, over a higher priority item like a 4x5 polaroid holder or tripod. Conversely, I suddenly have new high priority items such as film holders and a loupe for view camera work to buy. These items are more needed than a 200mm telephoto that I can cover for now using my 85-250 nikkor zoom.

Now you have a starting point to begin pricing out your desired items. Check to see if your library has a copy of McBrooms latest camera pricing guides. Use these guides to develop ball-park ranges for what you want to buy. You can also develop your own pricing guide by looking in Shutterbug ads (online) or reviewing some of the larger camera dealers listings online. You will use these pricing guides to identify real bargains from lesser buys generally being offered by dealers.

Personally, I find these steps to be interactive. Sure, I want the faster f/1.4 version of the 35mm, but is it worth twice as much money to me? Maybe I will buy the cheaper and faster 50mm f/1.4 for available light, and be happy with the 35mm f/2 for now. Yes, the 105mm f/2.5 is ideal for portraits, but the highly rated Vivitar 100mm lens at the same used price offers great macro capability too. In the end, you should have a listing of lenses or other photo items with a reason of why you want each. Develop a price range for each item in various cosmetic conditions. Such a listing should be prioritized in a logical order, such as alternating buys of wide and telephoto lenses. Ask yourself which you would buy if you only had $X to spend right now. Now assuming you have bought that item, which one would be the next one to get?

Now you are ready to seriously review the online individual ads, auction listings, rec.photo groups, and camera dealers offerings. Take great care to review each dealers rating system, as not all use the same standards. One dealer rates items as EX in their ads when their definition of EX would equate to a 7- in most other dealer ratings. So don't be misled into thinking the dealer ratings are the same. Read the fine print!

However, I will say that I have found most dealers substantially under-rate the condition of their items. They want you to be pleasantly surprised when you get the item. Conversely, most individual sellers have no idea how to rate their items. They do so with nostalgia and optimistically over-rate their equipments condition. Similarly, most dealers provide faster service and better warranties than the average individual seller. Few individuals take credit cards or have 800 numbers. So I prefer to buy from dealers even at a somewhat higher price than individual sellers for these many reasons. If you are an individual, the usual expectation and rule of thumb is that you have to reduce your prices by at least 20% relative to a dealer for the same condition items to make it worthwhile to take these extra risks for most buyers.

You can always trade off time versus money. Prices vary over a wide range, so you can eventually find items at the lower end of their selling range if you look long and far enough. The WWW helps a lot, because you can look very far and wide for ads by individuals and dealers online. Auctions online give you the chance to get items at bargain prices. But you have to know and recognize a bargain for what it is and also avoid the overpriced junk being offered too. That is why it is critical to have your shopping list and price ranges drawn up in advance.

Online Auctions

Some 95% of online auctions feature only twenty or fewer photo items. Most of the action is on the handful of larger auction outlets such as EBAY (http://www.ebay.com/). Auctions offer a wide variety of photo equipment for sale by both individuals and photo-dealers. Since these same dealers also peruse these ads, your chances of getting a super-buy on a mint camera are limited. Individuals without a used camera pricing guide in hand, such as McKeown or McBroom, are at a disadvantage too.

EBAY is one of the largest online auctions, with roughly a thousand photo items offered for sale at any one time. Most EBAY items are sold to the highest bidder after a week of being online. In other words, you have to check these listings at least weekly, or you will miss out on many items. Actually, it is worse than that, as many sellers opt to short-list their items for a 3-day or 5-day sale period. In practice, you may need to zip through these listings almost daily to catch these short-listed items.

EBAY offers a lazy persons way to review photo sales items, by featuring the "ending today" auction listings. Items on the "ending today" list will be sold within the next 24 hours. Many lazy bidders just review this one listing and make their final bids. This approach means most hot items jump up in price during the last 24 hours of the auction, usually by 100 per cent or more. In the excitement of online auction bidding, with you have been OUTBID!!! messages egging you on, it is easy to end up paying much more than an item is really worth.

I find several disturbing trends in EBAY and other online auctions. Many sellers place a secret reserve price on their item. If the final bidding price is below this price, they simply refuse to sell to the highest bidder. Then they relist their item for auction again, using the convenient links provided for this purpose. Eventually, they are sure to get a bidder for their item who will pay the higher reserve price to get the item. Over time, more and more of the same overpriced items are being offered for sale at higher and higher prices.

A second problem is the prevalence of broken down junk being offered for sale. Many items are sold for prices that only near mint condition would justify. But the item descriptions list many expensive to fix problems, sometimes downplayed, which should dramatically lower the price of the item. Not all of this junk is from dealers, but these online auctions do offer a way to clear out problem or non-working items. Many items are described as working and so on, but then the seller says the item is sold AS-IS. Which is it - as described, or as it is and may not be working? The bidders are at a great disadvantage, as many items are not shown, so description is all they can go on.

This latter point explains why I suggest that you review the new items as well as the ending today item listings. If you see an interesting new item being listed, email the seller with your questions. Ask about specifics, condition, and functioning of the item. Those bidders who wait until the last day give up this option, there being too little time to email the seller for details and more information.

So what are these online auctions really good for? I suggest you will find bargains, often below half the cost for similar items from a dealer. The more unusual the item, the better the buy you might expect. At the low end, many darkroom and off-brand lenses sell for half or less of prices for similar used equipment. At the high end, package deals may sell for much less too. But beware the near mint collectible or current model cameras, as these often sell used for much more than condition and rarity would normally justify.

Many filters and strobes end up costing more to ship than to buy. Be sure to check for such a got-cha, as I have seen sellers specify that the winning bidder shall pay $8 or $10 or even $15 to ship modest sized items. I have paid $10 to ship a 6x9 slide projector that sold for under $4 where I was the only bidder. Remember that you may be able to buy similar items at a local camera show and avoid having to shell out $5 to ship every item. Factor in the shipping costs to your calculations to ensure you want to pay the full price of the item including shipping.

REC.PHOTO

The various rec.photo groups are great places to lurk and learn, with the chance to pick up the odd-item at sometimes bargain prices. However, my experiences are that these groups have a heavy component of professional photographers dealing with other dealers and professionals. Many of the items offered here by professional photographers are much more heavily used than similar amateur owned equipment, even if the brands and prices are nearly the same. In other words, prices are often fair but you will rarely find amazing bargains. On the other hand, folks who offer their used items at more than new prices often get the message that they are wildly overpriced in rapid and often sarcastic messages. You may find some relative buys in superfast lenses or specialty photo items at the high-end, but you have to respond quickly!

You will also see items offered repeatedly by the same individuals, often at weekly intervals, usually with slight declines in prices. Sometimes you will find real buys buried in listings of items that may extend for ten or more screens in some messages. I am always glad and amazed to discover these folks who have even more photo junk than I do! Other individuals are clearly borderline businesses offering closeouts on their older used professional gear. Some camera stores and dealers inadvertently violate the rec.photo group charters by posting blatantly commercial ads on these groups, usually resulting in many irate counter-postings.

One of the uses for these groups is WTB or wanted to buy listings. Since so many professionals and dealers are on these lists, you are much more likely to find a seller for that odd wide angle medium format camera you have than on any other source. Conversely, you will find many such messages cluttering up these listings. In my experience, these listings are great for getting semi-professional equipment, especially medium format and large format items, as well as high quality lenses and light meters at fair prices. I have also gotten a lot of accessories very inexpensively, such as filters and adapters, from some of those ten screen long listings posted by various semi-professionals to clear out their dust gathering collections.

You will also find pointers to information sites and resources, plus lots of information that you will need and use over time. With experience, you will quickly come to skip the many threads of arguments over Canon vs. Nikon questions, and find the meaty nuggets of information that makes it so worthwhile to monitor these lists.

Camera Dealers Online

Thanks to J. Albro and YAHOO, you can readily get listings of over a hundred camera stores online. It is barely possible to visit all of them in a long evening, if you have a fast network connection. Using bookmarks, you can build a listing of links to your selected hot spot sites. Note that netscape and other browsers make it easy to convert these bookmarks into HTML page listings that you can just jump too. Once you have the preliminary listings in place, you can revisit and add to these listings at a more leisurely pace. I find it useful to do another grand tour every month, as well as checking for new listings.

I break up camera dealers into four mental categories. Some dealers have great prices on generally available items. Others have items that are hard to find for my various older camera systems. Finally, some are useful for items like buying film. The last group is a catchall, into which I put everybody from manufacturers outlets to specialty items and magazines and books. For example, I located the foreign source for $100 Kiev prisms with Hasselblad 500 c/m body mounts online. A bibliofind site locates Ansel Adams books I want that are now out of print by scanning hundreds of used book store inventories online. Taken together, you can get practically anything you want new or used from online sites.

Individual Ads

Individual ads are probably the greatest bargains but highest risk transactions on the WWW. You suddenly have access to online versions of newspaper ads and bargain sheets from places like California to Utah. One such resource alone (recycler.com) provides some five hundred or more photography related listings at any given time. These listings run the gamut from overpriced used systems being offered by professional photographers to raving bargains by photography dropouts and estate sales. In short, if you are looking for major bargains on packages including a camera, you need to monitor these listings.

Individual ads are rarely placed for accessories, although I have bought a few from these ads (e.g., three 67mm polarizers for $7 each used by somebody in a darkroom, I kid you not). The big sellers are lenses and camera bodies, with a bit of darkroom items on the side. The real bargains are in packages. Unlike professionals or camera stores, individuals want to sell you the whole package. They don't want to be stuck with a 200mm lens for a Bronica and have to find a very rare buyer for such a single item. So you will often get entire packages for prices that are little more than the cost of the individual body and normal lens. If you don't have these accessories, you will get them for virtually nothing as part of the package.

Dealing with individuals has its perils. Mail-order fraud is a possibility, but relatively remote one. More likely, you may have to wait for weeks to get delivery of your item. Money orders and a request for fast shipment, along with paying for shipment, can help prevent delays. Use of the U.S. mails, especially for delivery, helps invoke U.S. mail fraud inspector protections. Check out the escrow agents listing on Ebay (http://www.ebay.com) who serve as brokers providing a short checkout period with return privileges. Be sure to send enough extra money for shipping so that the items are sent insured for full value. Out of maybe fifty packages this year, one arrived with a damaged camera resulting in a claim. The amount at stake is more than the cost of shipping the other fifty packages, so the insurance monies are definitely worthwhile!

As noted above, individuals are usually unable to properly evaluate the condition of their equipment. Many times they aren't the original purchaser, as in irate former spouse divorce sales or estate sales. Often they can only tell you the cosmetic condition of the equipment in vague terms. Try to get a return privilege if you can. In general, the overall bargains being offered are acquired at the significantly greater risk of getting a camera that is not working as expected or advertised. But when an ad offers a "hasslebad 500 centimeter" camera, you can't expect a lot of on-site expertise, now can you?

Conclusions




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Broken Links:
was at http://photo.net/photo/japan-buying.html - for "Buying a Camera in Japan" from Philip Greenspun

was at http://photo.net/photo/where-to-buy.html for "Where to Buy a Camera" by Philip Greenspun